Tristar Company on Friday presented a sponsorship of $250,000 to the South Sudan Football Association (SSFA) to cover the salaries of the national team coach, and the physical and fitness trainer, and to provide the national team with branded kits.
Tristar and SSFA have prolonged their collaboration to advance football in the country.
The announcement of this extended deal took place during a news conference at the SSFA Headquarters in Juba. Victor Lawrence Lual, the SSFA Secretary General, expressed gratitude for Tristar’s substantial contribution, acknowledging the positive impact it has had on the national team. He highlighted Tristar’s role in hiring a foreign coach, which has led to significant achievements.
Lual emphasized that Tristar’s support has not only elevated the national team’s performance but has also positively influenced the entire football community.
He credited Tristar CEO Eugene Mayne, who has supported Bright Stars since 2019, recognizing Mayne’s belief in the unifying power of sports, especially football.
“The exceptional performance of the national team serves as a significant morale boost and fuels the passion of enthusiasts across the nation,” Lual said.
For his part, Augustino Madut Parek, the SSFA President, expressed gratitude for Tristar’s continuous support in the development of football in the country.
“Tristar is doing a wonderful job for the development of football in South Sudan and is one of the foreign companies investing in South Sudan and community development,” he said. “For the last three years, they were contributing 100,000 dollars to support our national coaches, but we thank the CEO. When we discussed the conditions, they managed to increase this to USD 250,000 to handle our financial difficulties for the coaches.”
Meanwhile, Ravneesh Aujla, the Country Manager of Tristar Company, highlighted the firm’s long-standing support for football in South Sudan.
“The CEO, Eugene, has been supporting football for the last five or six years, believing that sports is a great unifier. It motivates people and improves morale,” he stated. “We all know that South Sudanese are very passionate about football. We have seen what doing well in football has done to the morale of South American countries like Brazil, Argentina, Mexico, and even African countries like Senegal and Cameroon.”
“Morale goes up when they have been doing well in international tournaments, and it is our belief and desire that the Bright Stars, which we have been supporting and will continue to support, should do well not only in African tournaments but in international tournaments,” Aujla added.